14.10.2025
A successful focus group meeting was conducted at the Faculty of Economics and Business Administration of Sofia University "St. Kliment Ohridski", as part of Work Package 2: "Sustainable Startups & Social Enterprises Guide" within the GreenDigiHub project. The event brought together young entrepreneurs and experts in the field of sustainable business and green startup solutions.
During the session, participants explored several key topics:
- What distinguishes startups from traditional businesses;
- Main challenges – self-financing, lack of information, and administrative barriers;
- The role of sustainability and artificial intelligence in modern entrepreneurship;
- 15 practical recommendations from the project – based on research and real-life experience;
- An inspiring personal story from a young entrepreneur highlighting the importance of networks, mentorship, and adaptability.
Explore the Digital Handbook for sustainable startups and social enterprises: https://greendigihub.eu/#guide
Share your feedback and suggestions through our dedicated form: https://forms.gle/VkRFC2PJxb6osJSLA
Watch a short video presenting the 15 key recommendations for sustainable entrepreneurship: https://youtu.be/JBm4pVj2gk0?si=GP1jH9_AfIMGXv83
The project "Green Digital Hub for Startups and Social Enterprises" is co-funded by the European Union under the Erasmus+ Programme. The content of this publication reflects the views only of the authors, and the European Commission cannot be held responsible for any use which may be made of the information contained therein.
