16.07.2026
Faculty members of the Faculty of Economics and Business Administration (FEBA) of Sofia University “St. Kliment Ohridski” will participate in the prestigious international scientific conference - The International Conference on Management, Business and Social Sciences & International Conference on Language and Literature (ICMBS & ICLL 2026), which will be held on 15–16 July 2026 in Fukuoka, Japan.
Within the framework of Online Session II: Consumer Psychology, Education, and Business Innovation, on 16 July 2026, a paper with identification number BS0084, entitled “Modeling Consumer Responses to Water Scarcity Signals through Gamified Learning: An Empirical Study in the Context of Industry 5.0” was presented.
The authors of the scientific study are Assistant Professor Teodor Dimitrov Daskalov and Professor Doctor of Economics and Business Administration Neviana Stefanova Krasteva from the Faculty of Economics and Business Administration of Sofia University “St. Kliment Ohridski”.
The study examines the modelling of consumer responses to water scarcity signals through the application of gamified learning approaches within the context of Industry 5.0. The topic emphasises the implementation of innovative methods for encouraging sustainable consumer behaviour and increasing public awareness regarding the effective management of water resources.
The participation of the faculty members from FEBA in the international scientific forum represents recognition of their active research activities and contributes to strengthening the international academic presence of Sofia University “St. Kliment Ohridski”. The conference brings together scholars and researchers from leading universities worldwide and provides a platform for the exchange of best practices, scientific ideas, and innovative solutions in the fields of business, management, and social sciences.