PRODUCT DESIGN, PACKAGING AND ADVERTISING - MARKETING TOOLS FOR MICROENTERPRISES

Status: Optional course

Period: Third year, Second semester

ECTS credits: 2

Class hours: 30 class hours lectures

Language: Bulgarian

Requirements:

Prerequisites: Courses in Marketing and Advertising

Course content

During the lectures the specifics of the product and packaging design process, the characteristics of the marketing mix and the components of marketing policies in line with interests of microenterprises are consistently explained.

Intended learning outcomes:

By the end of the course students will know:

• What product design is;
• Specifics of the packaging design process.

By the end of the course students will be able:

• To develop innovative ideas on their own;
• To commercialize a product.