On October 20th, the distance learning Master's program "Digital Marketing" was officially launched online. The event was attended by 57 newly enrolled students and the program's lecturers.

The opening speech was delivered by the program director Prof. Dr. Sc. Nevyana Krasteva. The schedule of synchronous lectures, seminars, and workshops was presented, along with the types of platforms used for the courses and key deadlines for selecting elective, mandatory-elective, and optional courses.

The students were introduced to the faculty and administrative staff. Approaches for successful learning were presented (module “Introduction to Student Life”), and effective strategies for distance learning were discussed, including time management tips, participation in discussions, and task management. A review of available resources such as study materials, library access, and platforms for additional support was also provided.

Special attention was given to the primary systems the students will be using: SUSI (for academic information and results), Moodle/E-Learn (for study materials and assignments), and Microsoft Teams/Outlook (for communication and meetings).