Assist. Prof. Janet Naidenova
Assistant Professor Janet Naidenova teaches at the Faculty of Economics and Business Administration courses in Е-business, М-business and Е-commerce since October 2021. Previously, she taught Internet Marketing at the Faculty of Mathematics and Informatics of the Sofia University "St. Kliment Ohridski" from 2003 to 2007, as well as Digital Marketing at the University of Plovdiv "Paisii Hilendarski" from 2021 to 2024.
Ms. Naidenova has over 30 years of professional experience in the field of information technology, e-commerce and marketing, eight of which in a global Fortune 500 company, reaching the position of Channel marketing director for EMEA (Europe, Africa and the Middle East). Janet founded JNN Consult in 1999 - the first specialized marketing consulting agency in the field of technology, digital and integrated marketing, and for a certain period it was Gartner's marketing agency for Bulgaria.
Ms. Naidenova is a marketing consultant for SEED (Southeast Europe Enterprise Development) - a program of the IFC (International Finance Corporation), part of the World Bank Group, and also an ICT marketing expert for the European Union. She won the "Best Consultant for Southeast Europe" award. Janet is a publisher of numerous "White Papers" in the field of technology, member of the Bulgarian Marketing Association, co-founder of the Association of Small and Medium Enterprises Bulgaria, Chairman of the Board of Directors of the Bulgarian Web Association in the period 2006-2007, founder and Chairman of "Interactive Advertising Bureau Bulgaria" (IAB Bulgaria) in the period 2009-2014 and co-founder and Chairman of the Board of Directors of the Bulgarian E-commerce Association (BEA) from 2017 to the present.
Ms. Naidenova was the main driver of the strategic partnership between FEBA and the Bulgarian E-commerce Association that began with the qualification program “E-commerce Succes” of the Center for Educational Services and BEA in 2019.
For contacts:
Email: janet@feb.uni-sofia.bg
Room: 324